Which theory(ies) of persuasion in advertising are the most, or least, persuasive - Essay Example
riety of functions with their advertising campaigns which include informing the public regarding their products and services, persuading the public to purchase their products and services, creating a brand image for their products and services, and reminding the public regarding their products and services (Sutherland & Sylvester, 1993, pp. 20-28).
Hence, the main objective of businesses through advertising campaigns is to gain maximum business and earn maximum revenue by selling to more customers or selling more of their product to existing customers. Businesses tend to do this by attempting to persuade customers to perform in the way that the business sees desirable. Accordingly, businesses must take a sequence of steps and use various persuasion theories in order to convince customers to act in the manner the business deems desirable (Odih, 2007, pp. 40-48).
Businesses use a variety of theories and appeals in order to engage commercials within their advertising activity.
